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A Mobile App Primer

Mobile apps can support your company's goals, whether that is to extend your product, drive engagement, or support commerce. Mobile apps provide an opportunity to drive deep and personal engagement with your customers. Evaluating how you can (and if you should) use a mobile app to support your business is a vital part of mobile marketing.

Download this ebook to learn how to determine whether a mobile app is right for your business, including:

  • Mobile app strategy
  • Types of mobile apps
  • Payment models and pricing