You’re not a marketer if things aren’t hectic and your organization isn’t busy. In fact, it’s likely that you’ll encounter some resistance when you’re making a business case for marketing automation, whether stakeholders push back directly or simply get distracted.
But don’t let the delay go on too long. Once you’ve determined you’ll benefit from the investment, you stand to suffer the cost of lost opportunity.
Download this cheat sheet to learn the reasons people delay investing in marketing automation, and how you can overcome them.