Accurate, targeted marketing measurement leads to improved respect for marketing and improved revenue for your business. But how can your company's marketing efforts be measured, and which are the best metrics to use?
With information derived from Marketo's 70+ page Definitive Guide to Marketing Metrics and Marketing Analytics, this handy cheat sheet provides a reference for B2B marketing professionals to learn how to speak the forecasting and reporting language of C-level executives and earn marketing a place at the revenue table.
Using succinct lists, charts, graphs, this cheat sheet provides:
- Questions to Guide your Measurement Insight
- Secrets for Measurement Success
- Methodology for Marketing Forecasting
- Marketing Dashboard Essentials
- The 5 Stages to Marketing Accountability
- And much more!
To learn more about how to not just prove, but improve your marketing ROI, download the Marketing Measurement cheat sheet today!