A collaborative relationship between the CIO and CMO is essential to ensure a customer-driven approach that benefits the entire organization. In many cases, this means you must provide the right tools to enable marketing to reach, engage, and build relationships with prospects and customers.
The right marketing automation solution empowers your marketing team to accomplish their key goals, serving as the communications backbone for all interactions with prospective and existing customers.
Marketo is a complete solution that serves as your trusted partner and expert advisor. Download this data sheet to learn how Marketo fits into your technology stack, providing marketing with IT sanctioned, user-embraced tools that:
- Easily integrate
- Streamline implementation
- Satisfy security requirements
- Provide world-class scalability and performance