Inbound marketing attracts customers to you so you don’t have to spend all your resources chasing them. This cheat sheet, adapted from the white paper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program, will give you a quick run-down of everything you need to know, including:
- Definitions of important terms
- Different types of content used
- Tactics for helping people discover and share your content
- Ways to overcome common limitations
- Key metrics for success
- Thought leaders to follow
Download our Cheat Sheet below – or see a complete list of inbound marketing resources from Marketo.