How to Secure C-Suite Buy-in for Marketing Attribution

When it comes to convincing the C-suite that your attribution strategy is strong, there’s one thing to remember: report on results, not activity. But even with this golden rule, each executive has different priorities and areas of focus — so who wants to know what?  

In this cheat sheet, you’ll learn:  

·       The key points to highlight when pitching your attribution strategy to your CEO 

·       Why focusing on alignment and revenue is critical when talking to your VP of Sales 

·       How to prove the stability and accuracy of good attribution to your CFO 

·       Data lingo and ease-of-use talking points for your CIO or IT executives