When it comes to convincing the C-suite that your attribution strategy is strong, there’s one thing to remember: report on results, not activity. But even with this golden rule, each executive has different priorities and areas of focus — so who wants to know what?
In this cheat sheet, you’ll learn:
· The key points to highlight when pitching your attribution strategy to your CEO
· Why focusing on alignment and revenue is critical when talking to your VP of Sales
· How to prove the stability and accuracy of good attribution to your CFO
· Data lingo and ease-of-use talking points for your CIO or IT executives
*
We will handle your contact details in line with our
Privacy Policy. If you prefer not to receive
marketing emails from Marketo, you can opt-out of all marketing communications or
customize your preferences here
See Marketo in Action
Explore short videos showcasing Marketo's powerful marketing automation features.
Take the Tour