Account-based marketing (ABM) has recently seen a surge in popularity and practice among B2B businesses. A key reason for this resurgence? New digital ABM technologies make it easier to implement and less resource intensive to practice.
This transition has removed the barrier that kept many small and medium-sized businesses, or SMBs, from implementing the strategy. Download this cheatsheet to learn why SMBs stand to make huge strides in business and revenue growth by implementing an ABM strategy.