With the momentum of an increasingly digital business landscape, marketers will go to endless lengths to praise data as the backbone of measuring their success. While data is, of course, critical to measuring marketing impact, there is a rarely addressed threat to its value that lurks in many marketing organizations: usability is hugely compromised without a clean, accessible support structure.
In this cheat sheet, you’ll learn:
- How to identify a struggling or inefficient data structure
- Why healthy data and an efficient support system have a bigger impact on revenue
- The four key steps to building a solid foundation for your data