ABM is a strategy, not a technology, and it’s all about creating experiences that drive ROI across marketing and sales. But in order to make these experiences happen, sales and marketing must join forces and align — here are five steps to making that happen more seamlessly.
In this cheat sheet you’ll learn:
- Best practices for interacting across teams
- Delegation of ownership and creating shared reports in Marketo Engage
- How to build models and tactical approaches that will help both teams win together