Attribution is a must-have for any marketer, but it’s a must-have that must also suit the specific goals of your business and align with what type of data you need to surface and translate. There are many options when it comes to attribution, and we’ve taken a deep dive into two of the leading solutions — Bizible and Marketo Engage Performance Insights — to examine the following:
- What you need to know, high-level, about each solution and its features and functions
- How the two solutions differ and which solution better supports certain marketing needs
In this product showcase, check out a side-by-side comparison of Bizible and Marketo Engage Performance Insights and discover which one may be better for your business.