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Executive Summary—The State of Engagement

The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant. The State of Engagement offers insights on engagement from over 2,000 global consumers and marketers. 

 

Download the Executive Summary for The State of Engagement to learn the key findings from the report, including how:

  • Consumers feel marketers are faring in making them feel wanted, understood, and connected to their brands
  • Marketers and their organizations are engaging their consumers, employees, and partners
  • Marketers can address the gaps between their activities and consumer perception